« Aren’t we forgetting the true meaning of Christmas. You know, the birth of Santa? » – Matt Groening
We’re back with another piping hot batch of Holiday cartoons from the pages of Playboy. I have striven mightily to represent most of the big guns (Kiraz and Smilby are among the missing — better luck next year, gents!) whilst keeping it to a tidy, cherry-picked dozen. One can only take so many ‘Randy Santa’ gags, even when they’re lavishly illustrated… that’s only a fraction of the culling process.
And that’s our crop for this year… hope your holidays are bright and merry, under the circumstances. Joyeux Noël, one and all!
Until the Beetle hit the market, automotive marketing copy was full of bluster, and the images (often illustrated) were flights of fancy, emphasizing low, long lines and a fantasy lifestyle.
The clean, simple photography on a white background that emphasized the Beetle’s compact, practical form may seem commonplace these days, but it was a revolution in a world where Americans grew up obsessed with muscle cars, horsepower, and tire smoke. Making the car small, when the convention was to make it fill the page, was also novel. The simplistic approach to design and layout was totally contrary to the advertising conventions of the time. [ source ]
While I object to the misuse of the rather pejorative “simplistic” to denote what is instead commendably strippeddown, uncluttered, or if one must, ‘simple‘… that’s the gist of it. After all, these folks are gearheads, not graphic designers.
One of the lesser-known components of the long-running campaign was a nifty 1967 promotional book that was graciously given away by one’s friendly Volkswagen dealer.